As a long-standing sponsor of the GAA All Ireland Football Championships, SuperValu is getting #BehindTheBall. This summer, SuperValu is set to reinforce its unwavering support and commitment to local communities across Ireland, by introducing a campaign that will help inspire the future stars of the GAA. The passion & commitment that SuperValu retailers provide to their local clubs across the country, makes the SuperValu brand the biggest contributor to local GAA clubs in Ireland, donating over €1M to grass root clubs collectively.