Integrating business interests with those of the local community is a long-term successful policy which has seen the Moriarty Group businesses prosper. Founder Luke Moriarty is committed to reinvesting in local communities, both as a means to acknowledge and encourage customer support and as part of an ethos which sees clear business benefits in operating in a vibrant, well-resourced local community. Sporting, social and charitable sponsorships and donations are regularly and generously funded by the company, which has strong links to the national Tidy Towns environmental competition, as well as to the Gaelic Athletic Association, and local rugby and football clubs in north and west Dublin and Kildare. Practical community initiative is also undertaken, including major projects such as the joint-venture development of Balbriggan Town Centre with Fingal County Council and the build and fit-out of a community centre, provided free of charge in Palmerstown.